Some common themes emerge when Americans are asked what they think about teeth whitening:

Overall, teeth whitening is a popular cosmetic dental procedure in the United States, and opinions about it may vary. Individuals must research and consult a dental professional before deciding the best teeth whitening options for them.
According to the American Academy of Cosmetic Dentistry (AACD), teeth whitening is the most popular cosmetic dental procedure in the United States. In a survey conducted by the AACD in 2018, 71% of respondents said they had undergone teeth whitening at some point in their lives.
The demand for teeth whitening has been steadily increasing in recent years. In 2015, the AACD reported that the total value of the teeth whitening industry in the United States was $11.4 billion. This figure is expected to continue to grow in the coming years.
In terms of demographics, teeth whitening is popular among men and women. However, it tends to be more popular among women. According to the AACD survey, 77% of women and 65% of men said they had undergone teeth whitening at some point in their lives.
Teeth whitening is also popular among different age groups. The highest percentage of people who have undergone the procedure are in the 25-34-year-old age group (79%).